Should Business Startups Be Afraid of the Dark? Part (2)

Fledgling Business? It is vital, to [email protected]@K for what you Cannot See!

Reading this won’t teach you to see the invisible. That, by definition, is impossible. What you will learn, is a greater awareness of some of the things that might harm a fledgling business.

When seeking a tantalizing business location, no doubt you will consider localities that are thriving. New York’s Greenwich Village perhaps. Madrid’s Puerta del Sol or ChinaTown in London’s West End.

This article draws to your attention two points. By the way, the aim is to raise your awareness, not to scare you.

  1. Not all businesses compete on a level paying field. Look for the uneven.
  2. What happens when Rights to Protest, infringe on the Right to do Business.

You may find, it isn’t a Level Playing Field

A startup Taxi business may appear appealing from the outside. Or a business that manages driving instructors. These are typically awarded local government contracts, to monitor parking offences. This type of business would manage a fleet of traffic wardens. But can an entrepreneur make a reasoned assessment on whether to enter these sectors. Is it a level playing field?

If you don’t take time to understand the demographics, you may find that your new business simply cannot compete. Your labor costs may be sky high. A taxi firm, may tap into sources of petrol and diesel that you may consider is borderline legal.

All this can spell curtains for new business entrants. A taxi business will need to pay sky high license costs, every increasing road taxes.

Vehicle depreciation can add insult to injury. All the while, the cost of insurance services is on a way one street to the clouds. To make money, you may have to walk a fine line. If you are not prepared to do this, or cannot access some of the less obvious services, your enterprise may quickly go to the wall.

The Right to Protest can Infringe on Your Right to Do Business

Since 2008, when many banks and financial institutions had to be bailed out, the right to protest, has faced up to the rights citizens and businesses have, to peacefully go about their lives. And to go about their business.

Running battles with the police in Madrid (Spain), in Athens (Greece), and in many western countries, means that businesses, already hit by the economic slow down and austerity handed down by governments, take a double hit as customers stay away from streets that resemble a war zone.

Small businesses like restaurants and shops, depend on a street, busy with shoppers, not busy with the police. These sole traders and retail outlets, depend on a street not busy with rioters. Many business owners were left aghast, during the August 2011 England Riots, because an enterprise depends on a street, not busy with looters.

All this disharmony and discord is delivering pain long before you count one of the largest socio political events of our time. The Arab Spring. The drop in tourism to some parts of the world has destroyed the standard of living, which was already in a precarious and fragile state.

Why help out the Small Business Owner?

Why should anyone care? Why should we lift a finger to put money into the hands of business owners? Small businesses, including startups, are the engine room of any economy. Their success brings aspiration to the communities that have been flowerbeds to these enterprises.

It is important though that governments, local and national, as well as the institutions that are in place to nurture and support fledgling small businesses, get to work on the types of problems highlighted in this article.

Being afraid of the Dark is a misconception!

When we ask each other “Are you afraid of the dark”, the reality is that none of us fear “darkness” per se.

We fear what lurks in the undergrowth. We fear the things that pose a grave threat to our prosperity. In summary, we fear that, which we cannot see!